{
  "tool": "placement-bid-calculator",
  "methodVersion": "1.1.0",
  "docs": "https://profitfirstppc.com/tools/placement-bid-calculator/",
  "openapi": "https://profitfirstppc.com/api/openapi.json",
  "usage": "POST JSON: breakEvenAcos, marginToKeep (default 0.10), keywordBid, strategy (fixed | down | updown), and placements.topOfSearch / restOfSearch / productPages, each with adjustment (%), clicks, spend, orders, sales.",
  "example": {
    "breakEvenAcos": 0.482,
    "marginToKeep": 0.1,
    "keywordBid": 1,
    "strategy": "fixed",
    "placements": {
      "topOfSearch": {
        "adjustment": 50,
        "clicks": 400,
        "spend": 560,
        "orders": 60,
        "sales": 2400
      },
      "restOfSearch": {
        "adjustment": 0,
        "clicks": 300,
        "spend": 300,
        "orders": 24,
        "sales": 960
      },
      "productPages": {
        "adjustment": 0,
        "clicks": 250,
        "spend": 200,
        "orders": 8,
        "sales": 320
      }
    }
  }
}