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    <title>PPC Playbook · Profit-First Amazon PPC</title>
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    <description>Free Amazon PPC lessons with worked examples and a free tool for each. New lessons on Tuesdays.</description>
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    <lastBuildDate>Tue, 13 Oct 2026 19:47:01 GMT</lastBuildDate>
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      <title>Lesson 2: Find the products hidden by your blended ACoS</title>
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      <pubDate>Tue, 13 Oct 2026 19:47:01 GMT</pubDate>
      <description>See how a healthy account ACoS can hide products losing money on ads. Work through a product example and try Catalog Profit Check.</description>
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    <item>
      <title>Lesson 1: Find the ACoS your product can afford</title>
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      <pubDate>Sat, 03 Oct 2026 23:34:41 GMT</pubDate>
      <description>Learn break-even ACoS with a worked product example. Use Catalog Profit Check to find your target ACoS and maximum CPC. Free, no signup.</description>
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