Placement bid calculator

Your margin

Break-even ACoS %, for the product this campaign advertises

Margin to keep after ads %, sets your target ACoS

Your bids

Typical keyword bid $, the bid most keywords in this campaign use

Bidding strategy

Placement numbers, last 30 to 60 days

In Campaign Manager, open the campaign and choose the Placements tab. Copy each row’s bid adjustment, clicks, spend, orders and sales.

Placement numbers for this campaign
Placement	Adjustment today%	Clicks	Spend$	Orders	Sales$

Your settings

What each placement can afford

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Most you could pay today vs what a click is worth Per placement, at your target ACoS.

Most you could pay today, under what a click is worth
Most you could pay today, over what a click is worth
What a click is worth

Details for each placement
Placement	Clicks	Conv. rate	CPC	ACoS	Sales per click	A click is worth	Most you pay today	Read