Placement Bid Calculator
Set placement bids from what a click is worth.
Use one campaign’s placement data to estimate click value at your target ACoS. Compare top of search, rest of search and product pages, then review the base bid and adjustments together.
See how it decidesPlacement numbers, last 30 to 60 days
In the Amazon Ads console, open the campaign and choose Bid adjustments. Use “Paste from Amazon” to import its exported table, or type the numbers below.
Paste your campaign's placement table
In the Ads console, open the campaign, choose Bid adjustments and click Export. Choose that file below, or paste the table with its header row. A Placement report CSV also works. Nothing you add leaves this page.
| Placement | Adjustment today% | Clicks | Spend$ | Orders | Sales$ |
|---|
Filled in with an example campaign.
Your settings
What each placement can afford
- Most you could pay today, under what a click is worth
- Most you could pay today, over what a click is worth
- What a click is worth
| Placement | Clicks | Conv. rate | CPC | ACoS | Sales per click | A click is worth | Most you pay today | Read |
|---|
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Is one keyword bid right for every placement?
A keyword bid of $1.00 with no placement adjustments allows up to $1.00 per click everywhere. At a 30% target ACoS a click is worth up to $1.80 on top of search, $0.90 on rest of search and $0.60 on product pages, so rest of search and product pages are overbid and top of search has room. The weakest placement sets the keyword bid at $0.60, then rest of search gets a 50% adjustment and top of search 200%, so each placement pays up to what its clicks are worth. Use the controls below to change the margin you keep and today’s keyword bid.
How placement adjustments work
They can only push bids up.
That one rule decides everything else. Your keyword bid is the floor for every placement, so it has to fit the weakest one.
Raise only
Each placement takes an adjustment from 0% to 900%, up to 10 times your bid. There’s no way to bid a placement below your keyword bid.
Campaign-wide
Adjustments apply to every keyword and target in the campaign, so a +200% top-of-search premium triples every bid there.
Dynamic bids stack on top
With “up and down”, Amazon can add up to 100% more at all placements, after your adjustment. A $1.00 bid with +50% on top of search can reach $3.00.
The weakest placement sets the bid
Set your keyword bid to what the weakest placement’s click is worth, then use adjustments to lift the others to what theirs are worth.
How it’s calculated
What a click is worth, placement by placement.
Need your break-even ACoS first? Run the Catalog Profit Check, then pick the product here.
Also a free JSON API for your own reports or an AI agent, no key needed: POST https://profitfirstppc.com/api/placement-bids with your numbers as JSON. Details in the API spec.
Sales per click
Sales ÷ clicks for the placement. It combines conversion rate and order value in one number.
What a click is worth
Sales per click × target ACoS (break-even minus the margin you keep). Pay more than this and the placement misses your target.
Most you pay today
Keyword bid × (1 + adjustment), and × 2 at all placements with dynamic “up and down”. Settings cap the modeled bid at estimated click value where the minimum bid permits. Other bid modifiers are not included, and future results may differ.
What it leaves out
Extra sales a higher bid might win, keywords with very different bids in one campaign, and placements with under 30 clicks, which are too thin to trust.
Tell me what you want your ads to do.
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Learn the decision behind the numbers.
Work through the example, then apply this tool to your own reports.