Profit-First Amazon PPC

Services

Get a plan for your Amazon ads and the help to carry it out.

Choose the $249 audit for an independent review and written action plan, or start with a free introductory call. A 30-day Sprint and ongoing management are available when you want help carrying out the work.

Explore the $249 auditTalk to me first

Prefer to run your own ads? Start with the free DIY path.

Is this a fit?

A good fit

  • Founder-led brands that want profit, not just a lower ACoS
  • Ready to grow, not just “tweak the ads”
  • Want a strategic partner who explains the decisions, not a button-pusher

Probably not a fit

  • Looking for the cheapest option
  • Want an audit with no plan to act on it
  • Spending under $5K a month on Amazon ads, for now. Start with the free tools below.
Start here · Free

Free introductory call

Tell me what you want to change, what concerns you about the account and what kind of help you need. We’ll discuss the appropriate next step.

Book a free introductory call
Preparation
Choose a call time directly, or send your details first if you prefer. No reports or account access required. Optional: email a recent search term report beforehand and I’ll bring 3 findings.
The conversation
Your business, current advertising, goals and concerns.
The call
30 minutes with Radu, free.
The next step
Discuss what needs a closer look. If an audit makes sense, agree on its scope, price and timeline before proceeding.

“Small project but important. Delivered a beautifully written report with clear answers to my Amazon ads questions with almost lightning speed.”

Upwork client · Amazon advertising review · 5.0
Read client reviews on Upwork
01 · Audit · $249

Profit-First Audit

For a brand that needs an independent account review and a written plan its own team can carry out. Often the most useful starting point below $20K in monthly ad spend.

What you get
  1. Profit targets. Break-even ACoS, target ACoS and the highest CPC each key product can afford.
  2. Account snapshot. 60 days of spend, ad sales, ACoS, ROAS and TACoS, overall and by product where the reports support matching.
  3. Report comparison. Where Ads and Business Reports differ, with the usual reporting reasons to check.
  4. Spend to investigate. Search terms with enough clicks to assess and no orders, with the dollars spent and negative-keyword candidates.
  5. Terms to promote. Converting search terms to test as exact-match targets, with a starting bid.
  6. Placement adjustments. Top of search, rest of search and product pages, reviewed for each campaign.
  7. Structure and bids. Campaign roles, search terms spending across campaigns, and current bids compared with each product’s affordable CPC.
  8. Product conversion. Products that need a closer look at the listing, price or featured offer before further ad changes.
  9. Price scenarios. For up to two products with thin margins, the volume a price change would need to keep profit level.
  10. 30-day action plan. Prioritized steps, week by week, for you or your team to carry out.
Timeline
About 3 business days after I receive the required reports.
Price
$249, one-time. An optional 30-minute walkthrough is included.
Before analysis starts
You can cancel for a full refund.
Guarantee
If the audit finds less than $249 of spend on no-order search terms that aren’t paying for their clicks, you get the full $249 back. For accounts with at least $5,000 of Sponsored Products spend in the 60 days reviewed. How it works.

The review covers up to 25 key products (ASINs); for larger catalogs, the 25 with the most ad spend. Sponsored Brands and Sponsored Display are reviewed too, if you run them.

You receive a written report (PDF), a spreadsheet with every list, and bulk-upload files for supported Sponsored Products negatives, exact-match targets, bids and placements. You review and upload them yourself.

After delivery: an optional 30-minute walkthrough, questions by email for 14 days, and a progress check on the first 30 days after you upload the changes, using a fresh search term report once Amazon has finished counting that period’s orders (about five to six weeks after upload). The comparison describes what changed; it does not establish what caused it.

Not included: changes in your account, listing rewrites, DSP or AMC.

Thin data, ambiguous product matches and unsupported bulk formats are flagged for review. Upload files require a fresh configuration export and your review before use; unresolved checks can hold them back.

Buy the audit — $249Talk to me first

The report checklist is available immediately after checkout, with no second form required. Send the reports yourself, or give me view-only access through Amazon’s user permissions and I’ll download them. Audit terms and refunds.

Profit-First Audit · SampleWomen’s cosmetics brand, 30-day snapshot
Ad spend$2,592
ACoS73.5%
Zero-order$504/mo
  1. Search terms spending with zero orders$504/mo
  2. Sponsored Products: ≈90% of spend at 1.11 ROAS1.11
  3. Broad and phrase pulling non-buying searchesNegatives
  4. Bids not tied to product marginTargets

From a real audit, anonymized. See the full sample

02 · Sprint

30-Day Turnaround Sprint

For an account that needs a defined period of hands-on work: review spending, rebuild campaign roles and leave your team with a roadmap.

Timeline
30 days, then a 60-day roadmap
Walmart
Walmart Marketplace advertising, listing optimization, or both—alongside Amazon or on its own. Scope and fee are agreed in writing.
Price
From $899 for the 30-day project, including the 60-day roadmap.
What happens
Week 1Review search terms, test budgets and placement limits
Week 2Rebuild campaign roles around brand, non-brand and product targeting
Week 3Fund selected tests within product-level targets
Week 4Review the changes and deliver a 60-day roadmap
03 · Management

Ongoing Management

For brands that want hands-on advertising management. Core, Growth and Scale work best from $20K a month in Amazon or Walmart ad spend; Starter is available for smaller Amazon catalogs.

What you get on Core, Growth and Scale
  • Weekly search-term harvesting and negation
  • Bid and placement changes tied to conversion and contribution
  • Budget decisions based on campaign purpose, product economics and available stock
  • A weekly scorecard and change log: what changed, why, and what’s next
Ad types
Core, Growth and Scale cover Sponsored Products, Sponsored Brands and Sponsored Display. Starter covers Sponsored Products and Sponsored Brands.
Walmart
Walmart Marketplace advertising, listing optimization, or both—alongside Amazon or on its own. Scope and fee are agreed in writing.
Price
From $750 per month on Starter, for up to 10 active products and 1 Amazon marketplace. Core, Growth and Scale: from $999 per month plus a capped share of profit growth, or a flat fee. We agree on the scope and fee in writing before work begins. See how pricing works.
Terms
Month to month, with 30 days’ notice by email. No setup fee.
Weekly scorecardWeek 14
Spend vs. plan
ACoS vs. break-even, per SKU
TACoS and total sales
Search terms promoted
Negatives added
Change log: what, why, what’s next

Example weekly scorecard layout.

Doing it yourself

Running your own ads? The getting-started path puts the free tools and lessons in order, from product costs to a weekly review.

Start the path

Stuck on something the tools can’t answer? The $249 audit gives you a written plan for your Amazon account.

After we agree on the work

How working together starts

Before work starts, you receive the scope, fee and responsibilities in writing. For Amazon projects, the first two weeks begin when access and product costs are ready. For Walmart, we agree on the advertising or listing work and onboarding steps in writing.

Radu Bobirnac at his desk, comparing placement bids with what a click is worth on two browser windows

  1. Before week 1

    For Amazon projects, you invite me through Amazon’s user permissions and share your product costs.

  2. Week 1

    Set product-level targets and review search terms, budget caps and placement settings. Record the changes and their reasons.

  3. Week 2

    The structure is rebuilt so brand, non-brand and product targeting each have a clear job, and your weekly scorecard goes out.

  4. From there

    The Sprint plan or the ongoing management rhythm.

How I manage your account

Who manages my account?

I manage your account myself, and only I have access; assistants and contractors do not. I take on two to three full-time management accounts at a time. You work directly with me on campaign decisions and the reasons behind them. The scope and responsibilities are agreed in writing before work starts.

How often do you review and optimize campaigns?

I check each account every other day and work to a weekly cycle covering search terms, negatives, bids, placements and budget allocation. You receive a weekly scorecard and change log showing what changed, why and what comes next. I answer messages within one business day.

What will you report, and how will we measure profit?

The weekly scorecard covers spend against plan, ACoS against each product’s break-even, TACoS and total sales. Core, Growth and Scale also include a monthly contribution-profit report, with fees paid versus profit growth. Contribution profit subtracts product costs, Amazon fees and ad spend from total sales; it does not include overhead or payroll. See reporting scope by plan.

Does your fee increase when my advertising budget increases?

No plan charges a percentage of ad spend, so spending more does not by itself increase my fee. Core, Growth and Scale have a scope-based fee, with either a capped share of contribution-profit growth or a flat fee. Starter is based on net sales, with a $750 monthly minimum and a $1,399 cap. See pricing and the profit-share rules.

Which changes need my approval?

Every budget increase needs your approval. Campaign, bid, keyword, negative and listing work stays within the agreed written scope; pricing and inventory settings are excluded. See access and scope details.

What happens if performance disappoints?

Your weekly scorecard and change log show the results alongside the decisions made. We assess advertising against product economics and total-account measures; a better ACoS alone does not establish better profit. If you choose to end management, the notice and handover terms below apply.

What happens when I leave?

Give 30 days’ notice by email, and I finish the agreed notice period and hand over the account structure and rules I’ve been using. Campaigns and settings stay in your account, and you remove my access when the work ends. The profit-share model has separate early-exit terms; review those on the pricing page.

How I handle your account

FAQ

Questions before you book

How long is the commitment?

Ongoing management is month to month, with 30 days’ notice by email and no setup fee. The Sprint is a fixed 30-day project, including a 60-day roadmap. The audit is a one-time purchase. All prices and terms are on the pricing page.

What if the audit doesn’t find much?

Then you don’t pay for it. If the audit finds less than $249 of spend, in the 60 days reviewed, on search terms with no orders that its test shows are converting below break-even, I refund the full $249 when I deliver it. It applies to accounts that spent at least $5,000 on Sponsored Products in those 60 days. You keep the report and files. Full guarantee terms.

Which marketplaces do you work in?

Most of my work is in Amazon US (United States), and I also manage Walmart Marketplace advertising and listings. I’m available for other Amazon marketplaces, including the UK and Europe. The audit supports Amazon US, UK and Canada with reports in USD, GBP or CAD; other marketplaces need an agreed scope before purchase. Calls run between 8 AM and 8 PM US Eastern time.

What access do you need?

The free introductory call needs no reports or account access. For the audit, you either download and send the reports, including a fresh bulk configuration export and product costs, or give me view-only access so I download them and you send only each product’s landed cost. It covers up to 25 key ASINs; you review and upload any recommended changes yourself.

For Amazon work, you invite me through user permissions in Seller Central and the Amazon Ads console, with only the access the work needs.

For Walmart work, you invite me with only the permissions needed for the agreed advertising, listing optimization, or both. You keep your password private and can remove my access when the work ends.

What happens to my data?

I use your reports and account information for the work we agree on. Client names are kept private, and the case studies on this site are anonymized.

I delete client reports and working files within 90 days after the engagement ends, except records required for invoicing and tax. See the privacy policy for how form submissions and other information are handled.

What happens during the free introductory call?

It’s a free 30-minute introductory conversation. We discuss your company, how your advertising is going and what you want to achieve. We clarify the questions worth investigating and decide whether an audit or another next step makes sense. If we discuss an audit, I explain its scope, price and timeline before you decide.

How should I prepare for the first call?

Choose and confirm a time through the booking page; the website inquiry form is optional. Think about your main goals, what has changed in your business and what concerns you about your advertising. No reports are required for this conversation. If we agree on an audit, I’ll explain what information I need.

Do I need to give you account access for the first call?

No. The first call is a conversation about your business and goals. If we agree on further work, I’ll explain the reports or access needed. Any later access uses the relevant marketplace’s user permissions.

Is my account a fit?

Anyone advertising on Amazon or Walmart can book the free introductory call. Ongoing management works best from $20K a month in ad spend on Amazon or Walmart; smaller Amazon catalogs can start on Starter from $750 a month. For Amazon accounts spending between $5K and $20K, the $249 Profit-First Audit is usually the best start. Under $5K in Amazon ad spend, the free tools, Playbook and weekly review will likely help you more than a call. You’re still welcome to book. Walmart advertising and listing optimization are available separately or together, with scope and fee agreed in writing; the audit covers Amazon only.

Radu Bobirnac

Tell me what you want your ads to do.

In a free 30-minute call, we’ll discuss your business, your current advertising and whether an audit, a focused project or ongoing management would help.

Book a free introductory call
Book a free introductory call