Services

Three ways to work together.

Every engagement starts with a free Profit Snapshot. I quote after I’ve seen your numbers, because the right scope depends on your account.

Start here · Free

Free Profit Snapshot

For brands spending $20K+ a month. A quick, honest read on where your ad dollars are leaking, before you commit to anything.

Get a free Profit Snapshot
You send
One Search Term Report from the last 30 to 60 days. No account access.
You get
The three biggest leaks in your account, each with a dollar amount.
The call
30 minutes, where I walk you through what I found.
The quote
In writing within 24 hours, valid for 14 days.
01 · Audit · $249

Profit-First Audit

Best for accounts under $20K a month, or when you want a full written plan your own team can run.

What you get
  • Break-even and target ACoS for your key products
  • A ranked list of where spend is leaking, with dollar amounts
  • A review of your campaign structure and bid logic
  • A 30-day action plan you can run yourself or hand to your team
Timeline
About 3 days
Price
$249
Profit-First Audit · SampleWomen’s cosmetics brand, 30-day snapshot
Ad spend$2,592
ACoS73.5%
Zero-order$504/mo
  1. Search terms spending with zero orders$504/mo
  2. Sponsored Products: ≈90% of spend at 1.11 ROAS1.11
  3. Broad and phrase pulling non-buying searchesNegatives
  4. Bids not tied to product marginTargets

From a real audit, anonymized. See the full sample

02 · Sprint

30-Day Turnaround Sprint

Best when ACoS is creeping up, spend is leaking, and the account structure has grown hard to control.

Timeline
30 days, then a 60-day roadmap
What happens
Week 1Stop the waste with negatives, budget caps and placement resets
Week 2Rebuild so brand, non-brand and product targeting each have one job
Week 3Scale proven winners with bids set to your margins
Week 4Stabilize, report, and hand over a 60-day roadmap
03 · Management

Ongoing Management

Best for brands spending $20K+ a month that want to keep scaling without giving back margin.

What you get
  • Weekly search-term harvesting and negation
  • Bid and placement changes tied to conversion and contribution
  • Budget moved toward campaigns that have earned it
  • A weekly scorecard and change log: what changed, why, and what’s next
Ad types
Sponsored Products, Sponsored Brands and Sponsored Display
Weekly scorecardWeek 14
Spend vs. plan
ACoS vs. break-even, per SKU
TACoS and total sales
Search terms promoted
Negatives added
Change log: what, why, what’s next

The scorecard layout you get every week. Your numbers fill it in.

FAQ

Questions before you book

What’s in the free Profit Snapshot?

I review one Search Term Report from the last 30 to 60 days before we talk. On a 30-minute call I walk you through the three biggest leaks I found, each with a dollar amount. Within 24 hours you get a written quote, valid for 14 days. The findings are yours to keep whether or not we work together.

What should I send before the call?

A Search Term Report from the last 30 to 60 days, plus your rough product costs and margins. That’s enough for a useful first look.

Do I need to give you account access for the review?

No. One report is enough for the Snapshot. If we work together, you’ll add me through Amazon’s standard user permissions.

Why focus on profit instead of ACoS?

Because ACoS can’t see fees, landed cost or margin. Two products at the same ACoS can earn very different profits, so I set targets per product from your unit economics.

Is my account a fit?

The free Profit Snapshot and ongoing management work best for brands spending $20K or more a month on Amazon ads. Smaller accounts usually get more from the Profit-First Audit ($249), which gives you a plan your own team can run.

Radu Bobirnac

You talk to me, not an account manager

Find out what your ads are allowed to cost.

Tell me about your account in two minutes. I review one Search Term Report before we talk, and you leave the call with three findings and a free quote.

Get a free Profit Snapshot