Pricing

I get paid when your profit grows. Not when your ad spend does.

You pay a fixed monthly base fee plus a share of your account's profit growth above an agreed baseline. I never charge a percentage of ad spend, so I earn nothing from raising your budget. If your profit doesn't grow, you pay only the base fee.

Book a free introductory call See how the profit share works

All prices at a glance

Profit-First Audit

$249, one-time

About 3 business days after the required reports arrive. Full refund before analysis starts.

Ongoing management

From $999/month plus a capped profit share, or a flat fee from $1,399/month

Month to month, 30 days' notice, no setup fee. Details below.

Walmart advertising and listing work: scope and fee agreed in writing. Everything below explains how management pricing works.

How management pricing works

1. Start with a free introductory call

A free 30-minute conversation about your business, advertising and goals. No reports or account access are required. If you like, email a recent search term report beforehand and I'll bring 3 findings to the call. Within one business day you get a written recap and, if management is a fit, a quote.

Want a deeper look first? The Profit-First Audit is $249: a full account review with a prioritized fix list, credited against your management invoices if you sign on within 30 days.

2. A fixed monthly base fee

Set by how much work your account takes (number of products and marketplaces), not by how much you spend on ads.

3. A share of the profit growth

10% of the contribution profit your account earns above an agreed baseline, settled every quarter. If profit doesn't grow, the share is $0.

Monthly base fee

The base fee is set by how much work your account takes, not by how much you spend. It is billed monthly in advance. It changes only when your catalog or marketplaces change, or at the yearly baseline reset described in the questions below.

Monthly base fee by account size
TierAccount sizeBase fee (USD/month)
CoreUp to 25 active ASINs, 1 marketplace$999
Growth26–100 ASINs, or 2 marketplaces$1,999
Scale101+ ASINs, 3+ marketplaces, or DSPFrom $2,999, quoted

Profit share

I earn a share of the contribution profit your account makes above its baseline. The rate steps down as the growth gets bigger, so the discount is built in from day one.

Profit share rate per quarter
Quarterly profit above baselineProfit share
First $30,00010%
$30,000 to $75,0007.5%
Above $75,0005%

The rules

  • Settled quarterly. Each quarter's total profit is compared with 3 months of baseline, so you never pay on a one-month spike that reverses.
  • Capped. The profit share in a quarter never exceeds twice that quarter's base fees.
  • Never below zero. If profit falls below baseline, the profit share is $0, so a down quarter never costs more than the base fee.
  • Fully shown. Every quarterly invoice comes with the calculation attached.

How profit is measured

Contribution profit is measured on your whole Amazon account, ads and organic sales together, so ads that only replace sales you would have made anyway add nothing to the share.

Contribution profit = Total sales − Cost of goods − Amazon fees − Ad spend

Amazon fees include referral, FBA and storage fees. Your overhead and payroll are not included. The baseline is your average monthly contribution profit over the 3 full months before we start, adjusted for seasonality when last year's data is available.

A baseline comparison can't prove that advertising caused every dollar of growth. The share is a shared-upside arrangement: fixed rules remove the main causes outside advertising (stockouts, price and cost changes, launches, seasonality), and the rest is shared.

A worked example

A Growth-tier brand has a $40,000 monthly profit baseline and spends $30,000 a month on ads. In one quarter its profit grows $22,000 above baseline: $142,000 actual profit against a $120,000 baseline. The fee is $5,997 in base fees plus 10% of $22,000 ($2,200) = $8,197.

Quarterly fee: profit-first pricing compared with 10%-of-ad-spend pricing
Quarter outcomeAccount profitProfit-first fee10%-of-ad-spend pricing
Profit up 18%$142,000$8,197$9,000
Profit flat$120,000$5,997$9,000
Profit down, spend raised to $40k/month$108,000$5,997$12,000

Under percentage-of-spend pricing, the worst quarter for the brand is the best quarter for whoever manages the ads. Here, my fee rises only when your profit does.

Prefer a flat fee?

If you want a predictable invoice, or can't share product costs, you can choose a flat monthly fee instead: about 40% above your tier's base fee, with no profit share and no exit payment.

Flat monthly fee by tier
TierFlat fee (USD/month)
Core$1,399
Growth$2,799
ScaleFrom $4,199, quoted

You can switch to the profit-share model at the start of any quarter once a baseline is set.

What's included

Included in every tier

  • Sponsored Products, Sponsored Brands and Sponsored Display campaign management
  • Search-term harvesting, negative keywords and bid optimization
  • Budget pacing toward profit targets, not ACoS alone
  • A weekly scorecard and change log
  • A monthly profit report: TACoS, contribution profit, and fees paid to date versus profit growth
  • A 30-minute strategy call every month

Quoted separately

  • Listing copy, images and A+ content
  • DSP management (outside the Scale tier)
  • Ads outside Amazon, including Walmart
  • Ad spend itself, which you pay directly to Amazon

Questions founders ask

Why not just charge a percentage of ad spend like everyone else?

Because it pays the manager more when you spend more, whether or not you make more. I want my fee to rise only when your profit does.

What do I need to share with you?

Amazon user permissions for Seller Central and the advertising console (never a password), plus your cost of goods per product each month. Without product costs, profit can't be measured, so the flat fee is the better fit.

What if something outside the ads changes my profit?

Stockouts, suppressed listings, price or cost changes over 10%, new launches and discontinued products are handled by fixed rules in the agreement, not by debate. For example, new products are left out of the profit share for their first 90 days.

Does Prime Day or Q4 inflate my bill?

No. The baseline is adjusted for seasonality using last year's numbers, so a normal holiday bump isn't counted as growth.

Does the baseline ever reset?

Yes, once a year. At that point half of the past year's average monthly profit share moves into the base fee, and the profit share starts again from the new baseline. That keeps the arrangement fair to both sides as results build up.

How long is the commitment?

Month to month, with 30 days' notice by email and no setup fee. Any partial quarter's profit share is settled pro rata. On the profit-share model, if you leave within the first 12 months there is one final payment equal to the last full quarter's profit share. If profit didn't grow, that payment is $0.

Who owns the campaigns?

You do. Everything stays in your Amazon account, and you keep it all if we part ways.

What if I ask for work that isn't on the included list?

It's quoted up front at $75 per hour, so there are no surprises on the invoice.

See what your account could earn

Book a free 30-minute introductory call. No reports are needed. Email a search term report beforehand if you'd like 3 findings on the call.

Book a free introductory call