Free tools
Check your ads against your margins.
Built on the same math I use on client accounts. Free, no email, and your numbers never leave your browser.
-
Free tool
Catalog Profit Check
Break-even ACoS, target ACoS and max CPC for every product. Add today’s ACoS and ad sales to see which products lose money on ads, in dollars a month.
Check my catalog -
Free tool
When to Negate
A search term with no sales: dud, or just early? Test it against the conversion rate it needs to pay for its clicks, and see how many more clicks it takes to know.
Check a search term -
Free tool
Placement Bid Calculator
What a click is worth on top of search, rest of search and product pages, and the keyword bid and adjustments that keep each one under your target ACoS.
Set my placements -
One product
Quick break-even calculator
Three numbers in, one line out: the highest ACoS a single product can run before an ad sale loses money.
Open the calculator -
Spreadsheet
Break-even ACoS sheet
The per-SKU version for Excel or Google Sheets, to keep alongside your own reports. Free by email.
Get the sheet
You talk to me, not an account manager
Find out what your ads are allowed to cost.
Tell me about your account in two minutes. I review one Search Term Report before we talk, and you leave the call with three findings and a free quote.