Free tools
Which PPC decision are you trying to make?
Work out what a product can afford, inspect a search term, review placement bids or understand a change in your reports. Choose the question that matches your account.
New to Amazon ads? Follow the getting-started guide.
Amazon PPC glossary: definitions and worked examples.
Bring the checks together in your weekly review.
Follow seven focused checks, from report quality to a checked change list. Each step points to the tool or skill that helps you make the decision.
Start the guided weekly reviewBrowse all tools
Want the explanation before the calculator? Start with the PPC Playbook: practical lessons linked to these tools.
Price Change Calculator
Compare profit per unit, break-even ACoS and max CPC at two prices. See how far units can fall or must rise to keep the same profit, holding ad spend constant.
Compare price scenariosACoS Change Explainer
ACoS went up? Compare two reports or typed totals. See the mathematical contribution of click cost, purchase rate and sales per purchase, then decide what to investigate.
Explain my ACoS changeAmazon Report Mismatch Checker
Ads sales and Business Reports don’t match? Check dates, currencies and sales definitions before calling the gap missing revenue or organic sales.
Compare my sales reports-
Search Term Report Checker
Import a CSV or XLSX report to review spend without purchases, converting terms, product margins and exact-keyword coverage.
Review my report -
Catalog Profit Check
Break-even ACoS, target ACoS and max CPC for every product. Add today’s ACoS and ad sales to see which products lose money on ads, in dollars a month.
Check my catalog -
When to Negate
Compare a search term’s results with the conversion rate it needs to break even.
Check a search term -
Placement Bid Calculator
What a click is worth on top of search, rest of search and product pages, and the keyword bid and adjustments that keep each one under your target ACoS.
Set my placements -
Harvest Readiness
Review an adjusted conversion estimate and model probability of ad-attributed profitability before testing exact match.
Check before I harvest -
Quick break-even calculator
Calculate a product’s break-even ACoS from its price, fees and landed cost.
Open the calculator -
Break-even ACoS sheet
Calculate break-even ACoS for each SKU in Excel or Google Sheets.
Get the sheet
Building your own reports or an AI agent? The eight interactive tools also run as free JSON APIs, no key needed. Download the API spec (JSON) or llms.txt (TXT).
AI skills · For your assistant
Amazon PPC and video AI skills
Download a complete skill with practice files, example outputs and installation help. Run it in your chosen assistant; the calculators and report tools above run in your browser.
Amazon Report Preflight
Check your Amazon exports before analysis. Catch duplicate rows, missing context, date and currency conflicts, and produce usable data with an audit trail.
Check the reports firstPPC Bulk File QA
Check proposed keyword, negative, bid and budget changes against a fresh bulk export. Preserve names and IDs, enforce your limits and prepare a checked upload.
Review the changesAmazon Video Prep
Check existing footage for Sponsored Brands, Sponsored Display or a product listing. Prepare a corrected copy where appropriate and see what still needs a creative review.
Prepare the video
Tell me what you want your ads to do.
In a free 30-minute call, we’ll discuss your business, your current advertising and whether an audit, a focused project or ongoing management would help.