Profit-First Amazon PPC

Getting started · Amazon ads

Start with what your product can afford.

If you’re new to Amazon ads or running a smaller account yourself, use this path to work through product margins, learn the method and build a weekly review.

Find your starting point

No campaign data yet? You can do the first two steps now. The report checks come later.

Where are you right now?

Not running ads yetWork out what each product can afford before you spend. Running ads, under $5K a monthBuild a weekly routine with the free tools. Spending $5K to $20K a monthGet a written plan for your account. Spending $20K or more a monthTalk through your account on a free call.

Monthly Amazon ad spend. These tools and lessons cover Amazon. Walmart sellers: see the service scope.

Before you set a bid

Gather your selling price, Amazon fees and landed cost for each product. Check that the listing is ready to take orders and that stock is available.

Keep estimates separate from results

If you don’t have conversion data yet, leave the conversion-based fields blank rather than guessing.

This guide covers advertising decisions, not opening a seller account or listing requirements.

Follow these four steps

Start with costs and learning. Once campaigns have run, use your reports to review what happened.

  1. Find what each product can afford

    Enter price, fees and landed cost in Catalog Profit Check to find each product’s break-even ACoS and a target.

    Have ready: price, fees and landed cost. No advertising report is needed.

    Open Catalog Profit Check
  2. Learn how to use the numbers

    Read the Playbook lesson on break-even ACoS and work through its example before using your own numbers.

    Have ready: your product figures and a place to keep notes.

    Read the PPC Playbook
  3. Build a weekly review

    Once campaigns have run, use the guided review each week: check the data, revisit targets and write down what you changed and why.

    Have ready: actual campaign reports and current product costs. If you haven’t run ads, return to this step later.

    Open the Weekly PPC Review
  4. Inspect the searches behind the spend

    Open a Sponsored Products Search Term Report in the checker to see which searches spend without orders and which earn their keep. Zero-order spend isn’t automatically money you can save.

    Have ready: a Search Term Report with settled attribution, covering the account and dates you intend to review.

    Check your search terms

Keep the next step small

Finish one review, note the decision and its reason, then return to it with fresh data.

Browse all seven tools and the AI skills. Prefer working in a spreadsheet? Request the break-even ACoS sheet through the email form.

What the audit adds

The tools help you review products, search terms and reports. The audit brings the findings together in a prioritized plan for your account.

On your own
You calculate break-even and target ACoS for your products.
In the audit
Break-even and target ACoS for your key products, side by side.
On your own
You find search terms that need a look.
In the audit
A prioritized review of spend that needs attention, with supporting dollar amounts.
On your own
You decide what to change and in what order.
In the audit
A 30-day action plan your team can run, plus an optional 30-minute walkthrough.

$249, one-time. About 3 business days after I receive the required reports. No account access needed.

See the audit and a sample page

Prefer to talk first? Book a free introductory call

Working through this on your own? Get one practical lesson by email while you do.